A collection of projects from university, work, and personal exploration.
Graphic Design
TORONTO ZOO’S
🦒 Follow Our Lead 🦓
Follow Our Lead is a self-directed project I was tasked to create in OCAD University for the Toronto Zoo. In response to similar visual themes of traditional zoo advertisements and inspired by my on-site visit to the Zoo, my objective was to redefine the zoo experience beyond an attraction. The design concept shifts the focus from displaying different animals you could see at the zoo to emphasizing the conservation efforts and showcasing the animals leading you into the zoo. The intention is to encourage visitors to engage, learn, understand, and develop a genuine interest for the animals and their habitat. By placing the animals at the forefront of the design, this series invites audiences to follow the animals’ lead in discovering the importance of wildlife conservation.
TORONTO ZOO SERIES
VEGAN BRANDING
☕️ Mowo Donuts 🍩
Mowo Donuts is a branding project I worked on for University. It is a vegan donut shop with pops of colour. Instead of creating an earthy or minimalistic design vegan brands usually implements, I wanted the design to be colourful, playful, and charming. I tried to emulate the feeling of seeing and eating a donut by utilizing striking colours and shapes.
VEGAN BRANDING
Vegan Donuts
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Vegan Donuts •
REDESIGN
⚜️ Air Transat ✈️
I created a redesign project due to my love for travel. Often, I noticed that travel-related businesses tend to have logos that are fun and cozy but may lack a sense of assurance or strong brand identity.
Air Transat is a Canadian airline based in Montreal thus I chose to design a logo using visual representations of a fleur de lis, the letters A & T, and a direction pin icon. I wanted to infuse a sense of professionalism and Quebec pride. Although Air Canada has its hiccups, there’s no denying the trust it commands as a company and it is the toughest competitor for Canadian airlines. I aimed to encapsulate that same feeling of security and reliability in my redesigned logo.
REDESIGN PROJECT
ORIGINAL LOGO
LOGO REDESIGN
